NJPAC Digital Campaigns

Located in Newark, NJ, the New Jersey Performing Arts Center (NJPAC) hosts a wide variety of performances each year. Here are a selection of assets I designed for these performances where I created visually stunning and impactful digital campaigns using the latest design trends and tools. I ensured the NJPAC brand seamlessly integrated with the style of the art provided by the performers to create a cohesive and unified look that resonated with the audience. The campaigns targeted a variety of channels, such as web banners, email marketing, and social media posts.

Products used: Adobe Photoshop and Adobe InDesign.

■ Digital Campaign

■ Brand Integration

■ Brand Compliance

■ Layout

■ Typography

Samantha Bee is Your Favorite Woman campaign example integrating the NJPAC brand with performer art for larger ads and the NJPAC "bricks" for smaller web ads.

Avery*Sunshine digital campaign example using performer photo with the NJPAC single-line "bricks."

Jay Pharoah digital campaign example using a performer photo with the NJPAC stacked "bricks".

Spider-man: Into the Spider-Verse digital campaign example integrating performer art and the NJPAC "bricks".

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