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NJPAC Digital Campaigns

Located in Newark, NJ, the New Jersey Performing Arts Center (NJPAC) hosts a wide variety of performances each year. Here are a selection of assets I designed for these performances where I created visually stunning and impactful digital campaigns using the latest design trends and tools. I ensured the NJPAC brand seamlessly integrated with the style of the art provided by the performers to create a cohesive and unified look that resonated with the audience. The campaigns targeted a variety of channels, such as web banners, email marketing, and social media posts.

Products used: Adobe Photoshop and Adobe InDesign.

Digital Campaign

Brand Integration

Brand Compliance



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samantha bee digital campaign.jpg

Samantha Bee is Your Favorite Woman campaign example integrating the NJPAC brand with performer art for larger ads and the NJPAC "bricks" for smaller web ads.

Avery_Sunshine digital campaign.jpg

Avery*Sunshine digital campaign example using performer photo with the NJPAC single-line "bricks."

Jay Pharoah digital campaign.jpg

Jay Pharoah digital campaign example using a performer photo with the NJPAC stacked "bricks".

spider man digital campaign.jpg

Spider-man: Into the Spider-Verse digital campaign example integrating performer art and the NJPAC "bricks".

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